10 ideas for promoting wine sales in my restaurant

Offer wine tastings or wine pairing events

Create a wine club or loyalty program for regular customers

Partner with local importers to host events or offer exclusive wines

Offer discounted prices for wine bottles purchased to-go

Create a rotating selection of wines by the glass to keep things fresh and interesting

Offer a wine flight or sampler option for customers to try multiple wines

Promote your wine offerings on social media and through email marketing

Train your staff on the wines you offer and the best ways to pair them with menu items

Host wine-themed evenings or holidays such as “Wine Wednesdays”

Create a wine list with descriptions and ratings to help customers make informed decisions.

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