How to dig a moat around your restaurant Step 1

7 Ideas for developing unique products or services

Principle: In order to create unique products for your restaurant, you must focus on offering something that is distinctive to your restaurant and sets it apart from the competition. This can be achieved by emphasizing the quality of your ingredients, utilizing innovative techniques, and offering unique flavor combinations. Application:

1. Utilize fresh, high-quality ingredients – This will help ensure that your dishes are of the highest quality, and will make them stand out from other restaurants in the area.

2. Incorporate unusual flavor combinations – Experiment with different flavor profiles to create something unique and memorable.

3. Try new cooking techniques – Incorporate modern cooking methods, such as sous-vide, smoking, or fusion, to create interesting dishes.

4. Source locally – Utilize local ingredients to create dishes that are unique to your area and that represent the local culinary heritage.

5. Create signature dishes – Develop a few signature dishes that are unique to your restaurant and that customers will come back for.

6. Change your menu seasonally – Offering seasonal dishes can help keep your menu fresh and interesting.

7. Select unusual wines, beers and drinks that are difficult for your competitiors to duplicate