10 ways to attract more wine drinkers to your restaurant, club, or fine wine shop
- Offer a diverse wine list with a variety of price points and styles to appeal to different tastes and budgets. Don’t let your own tastes limit the breadth of flavors or styles. The data will answer what people like and want.
- Educate your staff about the wines you offer, including their flavor profiles and food pairings. A good Importer partner can help with this and save you a lot of time and effort.
- Host wine-themed events, such as wine dinners or tastings, to give customers an opportunity to try new wines.
- Offer wine flights or tastings, which allow customers to sample a selection of different wines.
- Promote your wine offerings on social media and in email newsletters to attract new customers.
- Partner with local wineries or wine distributors to offer special deals or discounts on certain wines.
- Offer wine pairing suggestions with menu items to help customers make informed choices.
- Consider implementing a “corkage fee” policy, which allows customers to bring in their own bottles of wine for a small fee. Remember “Sharing is Caring” when it comes to wine lovers. Encourage them to share, and share with them.
- Create a welcoming atmosphere for wine drinkers by setting up a dedicated wine bar or offering comfortable seating areas for sipping and socializing.
- Consider offering wine delivery or takeout options for customers who want to enjoy your wine selection at home. Always bid them farewell, with a reason to come back. “Ms Jones, I know you love Jazz and we have an incredible trio playing next Tuesday night, hope to see you then”
