5 ways your service staff can introduce new wines to your guests

Use any or all of the following to help promote new wines that differentiate your restaurant or shop

1. Wine Tasting Samples: Offer guests a taste of new wine selections in small glasses to encourage them to try something new.
2. Wine and Food Pairings: Suggest new wine options to guests with the dishes they are ordering and highlight how the flavors complement each other.
3. Special Wine Menus: Create a special menu or insert that features new and unique wine selections, along with descriptions and suggestions for pairings.
4. Wine Education: Provide service staff with training on the new wine selections, including information on taste profiles, production methods, and interesting trivia, so they can share their knowledge with guests.
5. Promotions and Specials: Offer specials or promotions on new wine selections to encourage guests to try something new and create excitement around new offerings.