5 ways your restaurant’s service staff can introduce new wines to our guests
- Wine Tasting Samples: Offer guests a taste of new wine selections in small glasses to encourage them to try something new.
- Wine and Food Pairings: Suggest new wine options to guests with the dishes they are ordering and highlight how the flavors complement each other.
- Special Wine Menus: Create a special menu or insert that features new and unique wine selections, along with descriptions and suggestions for pairings.
- Wine Education: Provide service staff with training on the new wine selections, including information on taste profiles, production methods, and interesting trivia, so they can share their knowledge with guests.
- Promotions and Specials: Offer specials or promotions on new wine selections to encourage guests to try something new and create excitement around new offerings.
