10 ideas for promoting wine sales in my restaurant
Offer wine tastings or wine pairing events
Create a wine club or loyalty program for regular customers
Partner with local importers to host events or offer exclusive wines
Offer discounted prices for wine bottles purchased to-go
Create a rotating selection of wines by the glass to keep things fresh and interesting
Offer a wine flight or sampler option for customers to try multiple wines
Promote your wine offerings on social media and through email marketing
Train your staff on the wines you offer and the best ways to pair them with menu items
Host wine-themed evenings or holidays such as “Wine Wednesdays”
Create a wine list with descriptions and ratings to help customers make informed decisions.